nd accessories, perfume, makeup and skin care products, and watches/fine jewelry. Chanel opened her
Chanel is a French luxury brand founded by Coco Chanel (originally Gabrielle Bonheur Chanel, Chinese name Gabrielle Chanel) in France in 1910. We have three categories of products: fashion boutique and accessories, perfume, makeup and skin care products, and watches/fine jewelry.
Chanel opened her accessories shop at 21 Rue Cambon in 1910, where she introduced hats, gowns and casual wear. In 1914, Chanel opened two fashion stores, the brand "Chanel" was officially born. Chanel launched her first cosmetics collection in 1924. Chanel launched her first ready-to-wear collection in 1978.
In December 2020, Chanel ranked 34th in the "2020 Top 500 World Brands" compiled by the World Brand Lab. [29] In March 2022, it announced the closure of Russian stores.  image source**
In 1909, Coco Chanel opened a shop at 160 Boulevard Malecher in Paris. [15]
Chanel opened her accessories shop at 21 Rue Cambon in 1910, where she introduced hats, gowns and casual wear. Within a year, business was on the rise, so Coco Chanel moved her shop to Rue Cambon. Making hats could not satisfy Coco Chanel's fashion ambitions, so she moved into haute couture.
In 1914, Chanel opened two fashion stores, the influential fashion brand "Chanel" was officially born. [17]
In 1921, Chanel N°5 was officially launched. The name and bottle design of Chanel's first innovative and revolutionary perfume shocked the trends of the time.
CHANEL launched her first cosmetics line in 1924, and in the same year, created the "Societe des Parfum CHANEL", dedicated to creating unique high fragrance and beauty products.
Chanel revolutionized the fashion industry in 1926 when she created the bold and simple "little black dress."
Chanel developed her first line of skin care products in 1927.
In 1932, Chanel launched the "Bijoux de Diamants" fine jewelry exhibition, the first ever high-end jewelry exhibition by a couturier.
In 1955, Chanel launched the 2.55 quilt bag.
In 1957, Chanel created lace-up shoes. [15]
In 1959, the Chanel N°5 perfume bottle, one of the symbols of the 20th century, was added to the permanent collection of the Museum of Modern Art in New York. [16]
In 1978, Chanel launched its first ready-to-wear collection, as well as global distribution of its accessories line.
In 1983, Karl Lagerfeld was appointed Artistic Director of Chanel Fashion, responsible for all haute couture designers, ready-to-wear, and accessories collections.
In 1987, Chanel launched its first watch collection, the Preiere, designed by Jacques Helleu.
In 1993, the first Chanel fine jewelry collection was launched at Vend me in Paris.
In 2000, Chanel launched the J12, the first watch made of black ceramic, utilizing a high-tech material inspired by the field of aeronautical engineering.
In 2002, Chanel, through its subsidiary Family, acquired eight traditional Parisian fashion studios and created and staged the Metiers art show.
In 2011, Chanel launched the Chanel Foundation to support women as agents of social change around the world.
In 2013, Chanel opened a store in Pantin, a research center.
Chanel launched its first watch, the La MONTRE MONSIEUR, in 2016.
In 2017, Chanel launched its new Gabrielle Chanel perfume and Gabrielle handbags. [15]
On February 19, 2019, Karl Lagerfeld died at the age of 85. [3]
In March 2022, it announced the closure of its Russian stores. [31]
Models present ready-to-wear creations of French brand Chanel Spring/Summer 2023 at the Temporary Grand Palais in Paris, France, October 4, 2022. [32]
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Chanel's iconic Logo is made up of two capital letters "C" overlapping back to back, reflecting the ultimate simple design concept, as if it contains endless reverie.
The Logo was designed by its founder, Coco Chanel, in 1925 and has been used ever since. There are three different theories about how the Logo was inspired. One is that it was inspired by the glass Windows of Aubazine Church, where Coco Chanel spent her childhood. The other is that Coco Chanel came across a Renaissance double C at a party and "fell in love at first sight", which eventually led to the design of the Logo. The last theory, which has been the most widely accepted for years, is that early in Coco Chanel's life a man named Capel came into her life. He was deeply in love with Coco Chanel and was very supportive and helpful in her career. The writer Justine Picardie has said that the double C in the Chanel Logo is a metaphor for the fact that Coco Chanel and Capelle did not eventually marry, but they did spend a good time together, overlapping but also separated. [24]
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